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Research papers

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector?

This contribution considers the capability of different indicators of the overall consumer mood to make predictions about the building-savings market in the Federal Republic—the Allensbach Indicator and the Consumer Climate Index of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Dieter Schmid
June 15, 1984
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Citation

Schmid, D. (1984a, June 15). What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-can-indicators-of-consumer-mood-do-towards-providing-an-annual-forecast-of-economic-activity-in-a-given-sector-


Research papers

Trade channel research and the administration

The main objective was to draw the economic balance of each trade channel, in order for the administration to exert its arbitration in the best conditions of information. This general objective may be split into three separate ones, that we may sum...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Jean-François Boss, Alain Boudon, Henri Dobler
June 15, 1982
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Citation

Boss, Boudon and Dobler (1982a, June 15). Trade channel research and the administration. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/trade-channel-research-and-the-administration


Research papers

Producers, retailers and consumers

The twentieth century has seen considerable economic and social changes. Among the most important is the general rise in the standard of living in the industrialised countries. The continuous growth of consumption is evidence of this ; though it is...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Bernard de la Rochefoucauld
June 15, 1982
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Citation

de la Rochefoucauld, B. (1982a, June 15). Producers, retailers and consumers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/producers-retailers-and-consumers


Research papers

Industrial market research in a planned economy

George Bush is charged by the executives of MASHINDUSTRY with the task of informing them about the "rules of the game", permitting him to reveal the business possibilities of the enterprise on the markets of the COMECON-countries. George relies on...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Gábor Hoványi
October 1, 1981
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Citation

Hoványi, G. (1981a, October 01). Industrial market research in a planned economy . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/industrial-market-research-in-a-planned-economy-


Research papers

Marketing management information systems for market-oriented companies in centrally planned economy

At the beginning the formulation of a strategy of development of an economic system is presented as a background for Harkoting Information Systems being discussed in this paper. Using' the same illustration I will try to explain the process of...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Janusz W. Gociski
June 15, 1977
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Citation

Gociski, J. W. (1977a, June 15). Marketing management information systems for market-oriented companies in centrally planned economy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-management-information-systems-for-market-oriented-companies-in-centrally-planned-economy


Research papers

The integrated market information system in Poland

In Poland as well as in other socialist countries there is the three level management system on the market. The central level of management consists of many central institutions as: Cabinet, Central Planning Board and ministries. On the medium level...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Teodor Kramer, Leszek Zabinski
June 15, 1977
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Citation

Kramer and Zabinski (1977a, June 15). The integrated market information system in Poland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-integrated-market-information-system-in-poland


Research papers

Marketing information system as a form of integration of industry and distribution in planned socialistic economy

In the paper there is presented the theoretical concept of a Marketing Information System integrating the activity of industry and distribution, that can work in a planned socialistic economy. The concept includes the methodological principles as...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: M. Jerczynska
February 2, 1977
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Citation

Jerczynska, M. (1977a, February 02). Marketing information system as a form of integration of industry and distribution in planned socialistic economy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-information-system-as-a-form-of-integration-of-industry-and-distribution-in-planned-socialistic-economy


Research papers

World meat market beef, pork, mutton, poultry

This study, the largest ever carried out on the subject, has approached the meat problem in its totality:1. At the level of products (beef/veal, pork, sheep meat and poultry) have been studied;2. All the main meats at the level of countries: all the...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Jacques Belay
November 24, 1976
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Citation

Belay, J. (1976a, November 24). World meat market beef, pork, mutton, poultry. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/world-meat-market-beef-pork-mutton-poultry


Research papers

Economy and impact in advertising

The aim of this paper is to suggest that the quality of advertising, in terms of cost effectiveness and increased impact can be greatly improved by the discovery of basic principles of creative communication. In order to examine this suggestion...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Michael S. Featherstone
August 1, 1975
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Citation

Featherstone, M. S. (1975a, August 01). Economy and impact in advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/economy-and-impact-in-advertising